Content Plan: Fail to plan … Plan to Fail!

Creating a content plan can seem overwhelming.

I’ve tried it a few different ways. I’ve even created a course around it (The Branded Captions Blueprint). In 2021, I niched down and got EVEN MORE strategic.

Most solo entrepreneurs won’t create a content plan because they think it’s something only “big brands” can afford to do.

Here’s what I do know: most business owners and content creators are so busy with their day-to-day responsibilities that they do not plan ahead. We are often distracted by what we need to do TODAY to stay in business.

But what if I told you that taking a higher-level overview of your content planning – and your marketing – will help you far more than just surviving each day and week!

Can you imagine what it would feel like to have your content planned out and scheduled for the entire quarter? Most business owners think this is an impossibility, but I can show you how – in under two hours!

Cut your social media stress in half (or more) by joining me for a content planning workshop.

This is me smiling because I have my content planned out for 3 months. Which frees me up to live in my creative genius on a daily basis. It frees me up to study my ideal client and come up with even better ideas to help her succeed in life.

I’m more relaxed – no more stressing about what to post today. No more sitting up in bed with a sick feeling in my stomach because I “never got around to posting today.”

Sound too good to be true? It’s not! It’s not easy, but it is so worth it!

Join like-minded women who want to stop getting bossed around by their business. Create a strategic plan that is actually fun to execute!

What I love about creating a plan is the feeling that I’m not alone. My content plan allows for my number one priority in 2021: collaborating. I have found so many amazing women with services related to my business. I can team up with them to serve my clients even better.

Creating a content plan by quarter gives me insight and clarity on how the collaborations can fit inside my overall goals. I choose the main product that I want to promote and use that as the framework to decide upon the collaborations with other businesses.

Crystal will walk with you through the strategic planning process!

So, what are you thinking? Are you ready to begin content planning for Q2? I’ll be walking you through it again LIVE. I can show you the exact way that I create my content plan, a plan that allows me to create and schedule content for an ENTIRE quarter before it starts.

Essentially, I quickly analyze my strengths, my weaknesses, my opportunities and my threats – and make a plan that maximizes my strengths and opportunities. I choose ONE platform to focus on. I choose one PRODUCT to focus on. And then I create content around that product to drive traffic to my website.

Join me for a live Q2 Content Planning Workshop!

Of course, the first questions everyone asks is: will there be a replay? And the answer is yes. But joining me live will give you a chance to ask questions and brainstorm in real time!

Content planning can be overwhelming. But having a plan makes it all manageable. I can’t wait to see you at the workshop. And even if you catch the recording, reach out with any questions! I’d love to help you in any way I can!

Register here!

Until next time,


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