If you are ready to optimize your Pinterest account, you are in the right place. Using Pinterest for Business is a smart move, but there are a few key things that you need to understand to make the most of your efforts.
If you would like more help with optimizing your Pinterest account, please visit PinForBusiness.com for additional resources.
Optimizing your Pinterest profile is easier than you think.
A quick checklist to optimize your Pinterest account
- Optimize your account name. Pinners search for “keywords” not business names or your name. Remember this as you are making changes to optimize your Pinterest account. Your Pinterest account name holds 65 characters – use the space for top keywords that describe what you do or sell.
- Review your boards. Remember, a business account pins FOR an ideal client. Everything on your Pinterest boards should focus on her. Make private any boards that you can easily determine are your personal boards or back-end business boards. Don’t delete! I heard in Clubhouse one day that “delete” is a bad word on Pinterest, and that stuck with me. Archive boards, hide them, but don’t delete them.
- Describe your boards. The title of Pinterest boards holds 50 valuable characters. Use that space to include search terms (aka keywords or long-tail keywords) that Pinners may use. Use additional terms in the description of each board and you can declare, “I have optimized my Pinterest for my business!”
Your Pinterest Account: Business Ready
The biggest difference about pinning for business vs. pinning for yourself is that on a business account, you are no longer pinning for yourself. You are pinning for your dream client – and Pinterest can help you create a holistic and complete view of this person.
If you put these tips into action, please let me know! If you have any questions, reach out! I have additional resources at my Pinterest Media Management Website, PinForBusiness.com.
Until next time,