If you want more traffic to your e-commerce site, I have someone I want you to meet.
Well, not a “someone” but I guess more of a “something” … and that is Pinterest.
When it comes to generating leads, Pinterest is more than a search engine to me.
In my business, Pinterest is truly more like a friend and cheerleader – always recommending my products to people who might be interested in what I have to offer. Pinterest is always like a dream employee who works for free and works 24/!
So real quick, Pinterest is for you if If you want more traffic to your e-commerce site and:
👉🏽 You use Shopify for your e-commerce site or online boutique.
🤔 You’ve been thinking about how you can use Pinterest to market your business.
👉🏽 You want to sell products directly from Pinterest (Verified Merchant Account).
Product sellers need to know that Pinterest wants to help you sell. They’ve got 2 specific features to help us grow:
1️⃣ The Verified Merchant Program
2️⃣ Shoppable Pins
Want to get verified merchant status for your Pinterest account? Read on.
Let’s talk about the Verified Merchant Program first.
Step 1 to get more traffic to your e-commerce site: You’ll need a Pinterest Business Account.
There are two types of accounts on Pinterest: business and personal. To utilize the tools for shoppable pins and to claim your website, you’ll need a business account. A business account is free and you can learn all about this at business.pinterest.com.
Step 2 to get more traffic to your e-commerce site: You’ll need to connect your Catalog.
Here’s a heads up: this is harder than it sounds. At least it was for me … so that’s why I recommend you get Shopify. Shopify is created specifically for e-commerce tools. When it comes to Pinterest, Shopify has tools to connect your store to Pinterest SEAMLESSLY and solve the catalog problem for you!
Step 3 to get more traffic to your e-commerce site: Make sure you have a visible shipping policy.
Pinterest initially denied my request for a verified merchant account. The reason: I needed a clear shipping policy visible and accessible for my home page. Even if you sell non-returnable, custom products like I do, those shipping policies need to be outlined clearly and easily found on your site.
Step 4 to get more traffic to your e-commerce site: Add a terms of service page.
This is where Shopify came through so clutch: they provide sample terms of service pages that you can modify for your needs. Your terms of service also need to be easily found on your home page, just like your shipping policies.
Step 5 to get more traffic to your e-commerce site: Create a Visible Refund Policy
Like before, Pinterest initially denied my Verified Merchant Account status due to a lack of a visible refund policy on my home page. I do not accept returns and therefore do not offer refunds (my items are custom and/or handmade), but I needed to state this formally on my home page.
Which one do you want to hear more about? Let me know!
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